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ELC Technologies’ Rapid Launch Development Package Brings Custom Web Applications to Market in Six Weeks


Fast Track Development Program Employs Rails and Agile Program Management to Enable Entrepreneurs to Launch New Business Ideas in Record Time

SANTA BARBARA, Calif. (March 26, 2008) – ELC Technologies, the largest global Ruby on Rails software development firm, today introduced its Rapid Launch Development package, which guarantees to build a custom database-backed software application in six weeks. ELC designed Rapid Launch to help venture-backed entrepreneurs rapidly bring their business ideas to market. Combining Rails expertise with its agile software development methods and tools, ELC is able to deliver a post-alpha application in record time that can be experienced by prospective customers, investors, and employees, instantly catapulting the venture to the critical next level.

ELC’s Rapid Launch Development package is the product of years of experience developing business-critical applications for global companies and start-ups. With a leadership team composed of experienced application entrepreneurs, ELC understands the unique requirements, constraints, and time pressures faced by new ventures. Rapid Launch was designed to address those challenges and facilitate entrepreneurial success.

“As an entrepreneurial company, we understand the value of shortening time-to-market for new ideas,” said Lex Sisney, CEO of ELC Technologies. “Our expertise in Ruby on Rails and agile development has made it possible for us to offer the Rapid Launch Development package. Entrepreneurs can now have a tested, live application in six weeks that serves as a foundation to hone in on a market sweet spot, attract target customers, hire talented employees, and raise growth capital. It’s a competitive advantage that can make or break a company in its early stages. Our goal is to enable our clients’ to have the best possible chance at success.”

The Rapid Launch Development package combines agile program management, technology architecture, interface design, product entrepreneurship and Ruby on Rails development to deliver a custom, professional application that is robust and scalable. As part of the program, ELC assigns an Agile Development Team that includes project management, design and development resources that possess skills and experience that complement the project goals. The ELC Agile Team then works in partnership with the client to define and deploy the mission-critical features of the application. Employing ELC’s iterative development tools, the team is able to develop and test each component, quickly building the application step-by-step while incorporating user feedback to refine the scope of the project and make adjustments on the fly. After six weeks, the client has a solid post-alpha application that is hosted by ELC and ready for review by its future stakeholders.

“ELC’s entrepreneur-friendly model gave us a realistic budget for delivering multiple revisions of our desired web services,” said Carol Schrader, CEO of givezooks!, Inc. “Seeing early and frequent versions of the service helped reduce execution concerns and allowed us to focus on building our business. Within three weeks, ELC deployed an alpha microsite that handled $250,000 worth of transactions with our target users. This proof-of-concept has been instrumental in our ability to win new business, validate our model and close financing.”

As part of its Rapid Launch Development package, ELC provides client training in Ruby on Rails agile development, full documentation of the application, and ongoing knowledge transfer to ensure the client owns the application with complete domain expertise.

After completion of the Rapid Launch Development engagement, ELC can provide application support and / or an ongoing team to help develop the next-generation application. For more information, visit ELC at www.elctech.com.

About ELC Technologies

ELC Technologies helps enterprise intrapreneurs and venture-backed entrepreneurs build the right software application for their target customers in half the time. ELC employs a transparent agile development process that delivers live, working software in one to two week iterations. This rapid design, delivery, and deployment cycle gives clients the ability to adjust features on the fly based on real-world feedback, ensuring a smooth user experience and robust solution. Founded in 1991, ELC is one of the largest, most experienced Ruby on Rails and agile development practices in the world. ELC has built business-critical web applications for numerous global enterprises, including MediaTrust, Tribune Interactive, and TuneCore. To learn more, visit www.elctech.com.




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